Our Story


We don’t just believe in the gold standard, we live by it. What started out as designing jewelry turned into an industry rebellion. And let’s be real, it was necessary.

About Us

Quality Fashion is a leading name in the segment of fashion jewellery. Since the foundation of Quality Fashion in the year 2002, it has been considered as one of the most trusted manufacturers and distributors of an exquisite range of artificial and costume Jewellery This fashion jewellery firm has launched jewellery brands like I-Gold and Arihant Collection in East India.

Our primary vision is to successfully garner a secure place in the fashion jewellery market and ultimately become the one stop shop for jewellery for all women. With the classy designs and perfect finishes, the establishment aims to stand out among the other contenders in the global market.

Our establishment aims to keep its customers updated with the latest and the best quality fashion jewellery With the aim of providing the widest range of fashionable adornments at such modest prices, the firm spoils its customers with innovatively designed choices.
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Pooja Jewellery

It has always been besrved that a lady looks most beautiful in her salah sningar: she is the epitome of beauty when she is covered in gold, and this our driving mantra, We at Pooja jewellery, offer Fine jewellery made affordable to the masses to suit all occasions

Pooja jewellery is not about a piece of jewellery worn by a woman: our brand is an intrinsic part of every woman. It is an extension of the woman that defines her and makes her feel as Beautiful as always Pooja jewellery is known for its wide range of product that can, literally, cover a woman from head to toe from tikka, pendants, earrings and necklaces to baaju band and payal we have them all under one roof. Each of our collection offers modern conventional and contemporary design: Pooja offers to you a range of products that gives you the glitter of gold without having to pay its price.


Arihant Collections was established in 2003 Arihant Collections is a name that has become synonymous with innovative and exquisite designs Presenting a line of exceptional craftsmanship of imitation jewellery for a woman with incomparable taste
Our skilled designers bring out innovative & exquisite designs which are converted into pieces of bewitching beauty and excellent craftsmanship. We make sure that every piece crafted at Arihant Collections gives maximum fire, beisance dispersion & sommillating effect that will re-energize your soul.
Safe for sensitive skin

All pieces are made without the toxic 3: nickel, lead, and cadmium. These are often culprits of skin irritation. Shop with confidence knowing that our pieces are safe for adults and children alike.

Engaged with ethical factories

Only factories that are members of the Business Social Compliance Initiative (BSCI) are engaged. This initiative ensures that they are involved in practises that respects human & labour rights.

Committed to Sustainability

All shipping emissions that contribute to climate change are neutralised. All carbon offset funds are invested in sustainability initiatives to counteract the environmental impacts of shipping.